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Surviving the AI Shift: A Look at Marketing’s Future and Job Security

Pepi Valderrama
3 min readJan 4, 2024

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How can we survive the AI shift when even Google is casually axing 30,000 human jobs like it’s pruning a bonsai tree? What happened to our job security sense? Is it gone for good?

Google’s Cutthroat AI Overhaul

Google has decided to swap out its ad sales humans for AI. The same people who helped you navigate the labyrinth of online advertising are now getting their pink slips courtesy of algorithms that probably don’t even enjoy coffee breaks. These AI tools aren’t just good; they’re “we-don’t-need-humans-anymore” good. They’re churning out marketing ideas and ad copy with the kind of ruthless efficiency that makes Wall Street sharks look like guppies.

Any jitters yet? Keep reading!

Generative AI: The Great Job Shuffler

Generative AI is reshaping jobs in lightspeed. Sure, some jobs like nursing and cooking are sitting pretty for now, but if your work involves staring at a screen all day like me, you might want to start buddying up with AI.

Doctors, lawyers, and software engineers — the high-flyers of the salary world — are riding the AI wave like pros. They’re using AI to work smarter, not harder, which is great for them but not so fantastic for the income…

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Pepi Valderrama
Pepi Valderrama

Written by Pepi Valderrama

I’m an inspirational and motivational life coach and author who is passionate about helping you become the best version of yourself.

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